Email Marketing Benchmarks & Best Practices

A Marketer’s Guide to Best-in-Class Email Campaigns

Over the years, many of our partners have asked us the same questions related to email marketing. To help them find all of their answers in one convenient location, we created a 71-page eBook with a hyperlinked table of contents so they can immediately access the information they are looking for.

We’re pleased to offer this resource to you as well, free of charge, without any email required to access it. To download your copy, click here or click on the book’s cover image.

You’ll find helpful information about benchmarks for open rates, click-through rates, CTOR, and more. And, you’ll find best practices related to email cadence, timing, personalization, automation, segmentation, and more.

Here are the 21 chapters of this guide:

1. The Importance of Email Marketing

2. The Value of Email Marketing

3. Best Practices for Email Cadence & Frequency

4. Best Practices for Timing Email Sends

5. Best Practices for Subscription Preferences

6. The Importance of Email Personalization

7. Benchmarks for Welcome Emails

8. The Importance of Abandoned Cart Emails

9. Best Practices for Win-Back Campaigns

10. Best Practices for Email Automation

11. Best Practices for Email List Segmentation

12. Best Practices for Sender Name Optimization

13. Best Practices for Email Content

14. Best Practices for Email Formatting

15. Best Practices for Images and Video in Email

16. Best Practices for Calls to Action in Email

17. The Importance of a Mobile Email Strategy

18. Email Benchmarks

19. Best Practices for Increasing CTOR

20. Best Practices for Retention

21. 27 Major Email Marketing Mistakes

We hope this resource helps you and your marketing team get more out of your email list in 2024.

For more free resources, click HERE, or to explore a marketing partnership with Amplify, click HERE to schedule a free video call with our founder, Franklin.