BOOK MARKETING ARTICLES
NONPROFIT MARKETING ARTICLES
GENERAL MARKETING ARTICLES
Amazon Articles
Amazon Sponsored Ads
How to Get Started with Amplify for Amazon Ads Management
2025 Amazon Year-in-Review for Book Publishers
2024 Amazon Year-in-Review for Book Publishers
2023 Amazon Year-in-Review for Book Publishers
Prove that Your Amazon Ads Are Working: A Book Publisher’s Guide to SOV
5 Ways to Improve Your Automatic Amazon Ads Campaigns
Should Authors Advertise Their Own Books on Amazon?
10 Ways to Reach More Customers with Amazon Ads
7 Common Objections to Amazon Ads
Should You Bid on Your Own Brand Names?
Pitfalls of Using ACOS Alone to Define Success
The Ripple Effect: How Amazon Ads Drive Organic Sales
3 Amazon Sales Metrics Defined: Sales, Revenue, COGS
What is a Healthy ACOS Goal for Amazon Ads?
Amazon DSP Ads
Amazon DSP Static Creative Specs and Best Practices for Books
Amazon DSP Video Creative: Specs and Best Practices
Using Amazon DSP to Reach the Right Audience: 4 Types of Custom-Built Audiences
Amazon Metadata Optimization
Amazon Backend Keywords Explained
Best Practices for Amazon Author Central
How to Increase Sales Using Amazon A+ Modules: Tips & Best Practices
Amazon Store Best Practices: A Guide for Book Publishers
10 Must-Have AI Prompts for Book Metadata and Marketing
Non-Book Product Listings Play By Different Rules
7 Reasons to Have Kindle eBook Editions of Your Books
Do You Really Need an Amazon Store Right Now?
Articles for Authors
Author Advantage: A Free 10-Session Video Course
How to Get More Amazon Book Reviews: 4 Legit Methods for Soliciting Reviews
10 Must-Have AI Prompts for Book Metadata and Marketing
Best Practices for Amazon Author Central
Should Authors Advertise Their Own Books on Amazon?
General Book Marketing Articles
How to Get More Amazon Book Reviews: 4 Legit Methods for Soliciting Reviews
A Publisher’s Guide to BISAC Optimization: Best Practices for Category Optimization
Does Awareness Marketing Matter?
SEO Best Practices for AI Discoverability: How to Get Cited in AI Search Results
Anatomy of a Book Series Landing Page
The Hidden Cost of Stopping Ads in a Cash Crisis (With Real-World Examples)
Hooked by Books: Tips for Lead Generation Using Free eBooks
Anatomy of a Book Series Landing Page: Best Practices for Substance, Structure, and SEO
Scrub Smarter, Not Harder: Email List Hygiene Best Practices
Author Advantage: A Free 10-Session Video Series for Writers
10 Unique Challenges of Book Marketing
Free eBook: Email Marketing Benchmarks and Best Practices
Podcast Benchmarks & Best Practices
Free Online Interactive Calculators for Sales and Marketing
How to Write Search Engine Optimized Marketing Copy (SEO)
Creative Specs for Digital Advertising Channels
Meta Advertising Articles
Why Most Facebook Ad Creative Fails
How to Grant Meta Ads Access to An Agency: A Step-by-Step Guide
Meta Ads Creative Specs & Best Practices
Facebook Ad Rules Have Changed: What You Need to Know
How to Identify and Reach a Facebook Audience
Nonprofit Marketing Articles
7 Facets of Successful Year-End and Giving Tuesday Fundraising
Amazon DSP for Nonprofits: 5 Ways to Reach Your Audience
Hooked by Books: Tips for Lead Generation Using Free eBooks
How to Identify and Reach a Facebook Audience
The Hidden Cost of Stopping Ads in a Cash Crisis (With Real-World Examples)
Scrub Smarter, Not Harder: Email List Hygiene Best Practices
Free eBook: Email Marketing Benchmarks and Best Practices
Podcast Benchmarks & Best Practices
Creative Specs for Digital Advertising Channels